Brands

This moisturizing balm contains 98% natural origin ingredients and organically grown safflower oil. It is free from parabens, silicones and artificial colours, ensuring the hair is left soft and shiny while the body skin is nourished and soft to the...

This has been designed as a heavy duty styling wax that has major hold. It is ideal for creating texture and definition whilst its formulation makes moulding the hair effortless, holding the style for longer and leaving a polished...

Receive 2 bottles of the Skinetica Anti Blemish Super Toner 3 in 1 product, a great acne treatment that works in a new way without any toxin ingredients. It is safe and easy to use and will not stain your clothes. Skinetica clears acne fast giving...

Receive 3 bottles of the Skinetica Anti Blemish Super Toner 3 in 1 product, a great acne treatment that works in a new way without any toxin ingredients. It is safe and easy to use and will not stain your clothes. Skinetica clears acne fast giving...

This ceramic styling iron features a decadent rose gold and matte black design which is as robust as it is fashionable. It has adjustable temperature control for all hair types up to a maximum of 232°C, with ultra fast heat up time of only 30 seconds...

Remove your tangles and knots without fuss using this super lightweight brush. It will not cause any breakage or damage and the soft bristles will glide through your hair leaving it soft, shiny and smooth without dragging and pulling. The perfect handbag...

This professional hair straightener has ceramic plates that will glide through the hair effortlessly whilst the variable temperature control means you can tailor the heat to your own needs and hair type. The temperature settings range from a low 60°...

Remove your tangles and knots without fuss using this super lightweight brush. It will not cause any breakage or damage and the soft bristles will glide through your hair leaving it soft, shiny and smooth without dragging and pulling. The perfect handbag...

Remove your tangles and knots without fuss using this super lightweight brush. It will not cause any breakage or damage and the soft bristles will glide through your hair leaving it soft, shiny and smooth without dragging and pulling. The perfect handbag...

This dryer offers a weight of just 460g making it compact but also a joy to use. It is versatile and features all the usual Alfa Italia build qualities. Equipped with 2 speed, 4 temperature levels and a cold shot button this dryer remains suitable for...

This diffuser has been designed to work with the Alfa Italia 4200 dryer.  

This professional hairdryer boasts 2000w of power behind it’s luxurious body and all the features you’d expect from a top end salon hairdryer including multiple speed and heat settings and a cool shot button. It is light, perfectly balanced...

This mini travel styling set has a dual voltage hairdryer and straightening iron for professional results while you're on the go. Weekends away, holidays or for every day use, don’t leave home without them. Benefits Include: Dual voltage 110 -...

This mini travel styling set has a dual voltage hairdryer and straightening iron for professional results while you're on the go. Weekends away, holidays or for every day use, don’t leave home without them. Benefits Include: Dual voltage 110 -...

This mini travel styling set has a dual voltage hairdryer and straightening iron for professional results while you're on the go. Weekends away, holidays or for every day use, don’t leave home without them. Benefits Include: Dual voltage 110 -...

This hairdryer has been designed as a lightweight product that combines advanced technology with stylish design to give amazing performance. The inclusion of HW2 technology will help to improve your hair quality and manageability whilst eliminating...

The Alterna Bamboo Abundant Volume Conditioner is a lightweight conditioner that adds weightless moisture and voluminous body to your hair. Benefits Include: Adds weightless moisture and vital nutrients Amplify hair volume and provide a healthy...

The Alterna Bamboo Abundant Volume Shampoo is a lightweight cleanser that adds weightless moisture and voluminous body to your hair. It can be used daily if required and is free from Parabens, Sulfates and Sodium Chloride. Benefits Include: Gently...

The Alterna Bamboo Color Hold Beauty To Go Travel Bag is a great selection of colour protecting hair products all in a travel size amount meaning they can be taken anywhere. Pack Includes: 1.35 oz Alterna Vibrant Color Shampoo 1.35 oz Alterna...

The Alterna Bamboo UV+ Fade Proof Fluide is a lightweight protecting serum that will promote healthy and radiant colour whilst protecting hair from harmful UVA/UVB sun rays. It will leave your hair feeling soft, healthy and full of shine. Benefits...

The Alterna Bamboo UV+ Rehab Deep Hydration Masque is a nourishing hair care treatment that locks in colour and essential moisture whilst protecting from UVA and UVB sun damage. Benefits Include: An ultra hydrating leave-in mask Packed with...

The Alterna Bamboo UV+ Vibrant Color Conditioner is designed to lock in colour while deeply nourishing each and every strand. It will prevent colour fade and leave the hair with a more healthy, strengthened look, while adding long-lasting protection from...

Alterna Bamboo UV+ Vibrant Colour Shampoo will rejuvenate your colour hair with its gentle, sulphate free formula. The special formula nourishes the hair to leave your colour bright and healthy looking. Made using bamboo extract, it reverses the effects...

Alterna Bamboo Luminous Shine Conditioner has a luxurious nourishing formula that cares while leaving every hair super shiny. Great also at restoring health and condition, this product has the added benefit of being Free from parabens and sodium ensuring...

Alterna Bamboo Luminous Shine Mist is a weightless finishing spray that eliminates frizz whilst polishes any hair type to leave it super shiny. Remove un-wanted frizz and flyaways with this Alterna Shine Mist whilst also helping to protect colour and add...

Alterna Bamboo Luminous Shine Shampoo will allow your hair to shine at its brightest. This gentle formula cleanses the hair and restores much needed strength and health to every strand on your head. It promotes a healthy shine and is Free from parabens...

Alterna Bamboo Luminous Silk Sleek Brilliance Cream has a rich and nourishing formula that will care for your hair to leave it looking and feeling glossy and healthy. You can now tame frizz and flyaways with this lightweight cream. Benefits...

Alterna Bamboo Men invigorating Shampoo and Body Wash is infused with a fresh scent to clear your mind and leave your hair and skin feeling totally revitalised. This 2 in 1 product will do everything to keep grooming simple. Benefits Include: A...

The Alterna Bamboo Men Nourishing Conditioner and Shaving Cream will hydrate and repair hair without weighing it down whilst its thick and rich formula soothes skin and facial hair to leave you feeling refreshed and ready for whatever the day throws at...

Alterna Bamboo Men Texturizing Wax Style Stick is a styling product that provides instant definition and flexible hold to all hair types. It will leave you with a natural looking finish that is easily re-workable, so you can re-shape your style...

The Alterna Bamboo Men Thickening Gel-Lotion With SPF 15 Shield will infuse your thinning hair with thick full-bodied volume. It has a protective special formula that protects your scalp from sun damage and also boosts your look with thickening...

The Alterna Bamboo Smooth Anti Breakage Thermal Protectant Spray has been clinically proven to reduce breakage by up to 87%. This spray has a smoothing and strengthening formula that cares for every strand of your hair to leave it primed for your perfect...

Alterna Bamboo Smooth Anti Frizz Conditioner has a ultra caring formula that will smooth hair whilst making it soft, shiny and more manageable. It is perfect for frizzy hair types that need calm and is full of nutrient rich ingredients. Benefits...

Alterna Bamboo Smooth Anti Frizz Curl Defining Cream is a lightweight product that seperates curls and provides definition, shape and control. It will also remove frizz and adds a non-crunchy flexible hold. Benefits Include: Lightweight conditioning...

The Alterna Bamboo Smooth Anti-Frizz Shampoo will gently cleanse your hair without stripping it of colour. It has been enriched with luxurious organic Bamboo Extracts and Kendi Oil to help strengthen and prevent frizz. Benefits Include: A gentle...

The Alterna Bamboo Smooth Anti-Humidity Hair Spray protects against humidity and prevents un-wanted frizz. It will keep your style in place all day long without letting it get ruined by heat or moisture. Benefits Include: Ultra-dry,...

The Alterna Bamboo Smooth Frizz-Correcting Styling Lotion is a smoothing product that is ideal for frizz prone hair. It has been formulated with organic Bamboo extract and Kendi Oil to eliminate frizz and enhance your hair's shine. Benefits...

The Alterna Bamboo Smooth Kendi Dry Oil Micromist is a weightless spray that will help to control frizz whilst protecting hair from the heat. it also provides a beautiful satin finish that is absorbed instantly and helps to tame flyaways, strengthens...

The Alterna Bamboo Smooth Kendi Dry Oil Mist is a lightweight and nutrient-rich leave-in treatment that works on any hair type. It will protect hair from heated styling and colour fade while eliminating frizz, resisting humidity and enhancing overall...

The Alterna Bamboo Smooth Kendi Intense Moisture Masque is a deeply penetrating treatment that will nourish frizzy and heat damaged hair. Your hair will be left much smoother and frizz free all whilst condition and overall health is boosted. Benefits...

Alterna Bamboo Smooth Kendi Pure Treatment Oil will remove frizz and bring back control to your hair. Results are instant with hair once again being left soft, smooth and more manageable. Alterna Bamboo Smooth Kendi Oil Pure Treatment Oil is a versatile...

The Alterna Bamboo Style Boho Waves Tousled Texture Spray is a weightless texturizing mist that will iinstantly give you natural, tousled beach waves. Your hair will gain added texture, volume and a healthy shine. Benefits Include: Get a tousled...

The Alterna Bamboo Style Cleanse Extend Translucent Dry Shampoo is a translucent spray that will absorb oils, product build-up and impurities to extend the life of your blow dry. It will not leave a powdery residue and your hair is left clean, full of...

The Alterna Bamboo Style Form Ultra-Hold Sculpting Clay is an ultra-hold product that has styling power to achieve and maintain sculpted shape, definition and texture, with a touchable matte finish. Benefits Include: Long lasting style with this...

The Alterna Bamboo Style Freestyle Flexible Control Gel is a flexible, long-lasting product that provides pliable control in a flake free formula. Your hair is never left stiff or crunchy and it is perfect for sculpting and thermal styling. Benefits...

The Alterna Bamboo Style Pin Straight Styling Balm is a heat protectant that creates a long-lasting hold and smoothes away frizz. This product is ideal to use on wavy and curly hair to achieve a seriously sleek finish while being able to resist humidity...

The Alterna Bamboo Style Shape Moldable Texture Paste is a mid-weight, medium control product that can be easily applied through hair for great texture, shape and separation. Benefits Include: Sculpt and style hair with medium control Evenly...

The Alterna Bamboo Style Texturizing Body Boost Volumzing Liquid Powder is an aqueous dust-like powder that will work magic on your hair. It will add volume, lift, texture, separation and light control to any hair type and never leaves it stiff or sticky...

The Alterna Bamboo Style Ultra Hold Hair Spray is a firm, strong hold hairspray that creates a long-lasting, quick-drying result without leaving the hair feeling stiff or sticky. Benefits Include: Quick drying and humidity resistant A firm hold hair...

This Alterna Bamboo 48 Hour Sustainable Volume Spray helps to give your hair a boost of volume. Great on fine hair types due to being very lightweight, it thickens each individual strand, resulting in natural looking, visibly thickened, full-bodied hair...

The Alterna Bamboo Volume Plumping Strand Expand is an instant thickening lotion that will add density and body to fine and limp hair. This product has also been formulated to nourish and condition your hair with moisture and nutrients without weighing...

The Alterna Bamboo Uplifting Root Blast stimulates the hair from the root, invigorating volume and promoting long-lasting fullness and body. It has a lightweight formula that is not sticky or tacky and promotes volume like never before. Benefits...