Olaplex No.4P Blonde Enhancer Toning Shampoo 250ml

Why we love it:
Olaplex has become a fast favourite with top salons and beauty lovers, that they just can't live without.

Thanks to its science-led bond building formulations and patented technology, their 'must have' products work at permanently resetting your locks by rebuilding strength and structure for gorgeously healthy hair.

An upgrade of the first-class No.4 Bond Maintenance Shampoo, it boasts all the same technology and patented active ingredient but with a purple toner to neutralise brassy tones and prevent your blonde locks looking dull in between salon visits.  

How it works: 
Olaplex uses a patented active ingredient which works on repairing the hair from the inside out. It works on a molecular level to repair damaged and broken bonds in the hair that are caused by chemical, thermal, and mechanical damage. It can be used to restore damaged, dry, brittle and compromised hair, or as a tool to prevent breakage.

The sulfate-free, highly concentrated formula of the Olaplex purple shampoo allows for customisable toning leaving blondes three times brighter than regular purple shampoos.  Counteracting brassiness and yellow tones, its ideal for brightening blondes, highlighted and grey hair.

How to use: 
Apply the Olaplex No.4P Blonde Enhancer Toning Shampoo to wet hair. Lather fully and let process 1-3 minutes. Rinse. For more intense toning, leave on up to 5 minutes.  Use 2-3 times a week, alternate with the Olaplex No.4 Bond Maintenance Shampoo.

For best results: 
After using the Olaplex No.4P Blonde Enhancer Toning Shampoo, follow with the Olaplex No.5 Bond Maintenance Conditioner after shampooing.  Remove any build-up use with Olaplex No.4 Bond Maintenance™ Shampoo prior to using Olaplex No. 4P Blonde Enhancer Toning Shampoo.  Maximise results and use the complete Olaplex Collection.

Benefits Include:

• Strengthens, softens, and neutralizes unwanted yellow tones
• Hydrates and brightens; the longer you treat, the brighter the results
• Powered by Olaplex's patented Bond Building technology, it helps repair broken hair bonds and restore damage
• For all blonde, lightened and grey hair
• Gentle enough to use for every shampoo

Ingredients: 
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730)