Joico is here to spread the Joi of healthy hair. According to Joico, healthy hair is beautiful hair. Hair’s vitality, colour, and shine is what lights up a room and spreads a remarkable energy to everyone in it - they call this Joi, and it’s at the heart of everything Joico does. Joico’s salon innovations are made to do exactly this. It’s products are designed to return hair to its strongest, shiniest, and healthiest state with each and every use.