Joico is here to spread the Joi of healthy hair through proper care. According to Joico, healthy hair is beautiful hair. Hair’s vitality, colour, and shine is what lights up a room and spreads a remarkable energy to everyone in it - they call this Joi, and it’s at the heart of everything Joico does. Joico’s salon innovations, from shampoos and conditioners to styling products, are made to do exactly this. Its line of hair products is designed to return hair to its strongest, shiniest, and healthiest state with each and every use.