Joico Color Intensity True Blue Semi Permanent Colour 118ml
What it is:
A semi-permanent hair colour for all hair types.
What it does:
A breakthrough colouring system from joico which contains the special quadramine complex and K-PAK's exclusive reconstructive technology to deliver the ultimate in healthy, luminous, long-lasting colour. Joico Color Intensity can be applied directly to the hair (no developer required), or mixed with the other shades in the collection to produce a wide range of tones. It also has the ability to help reconstruct and care for your hair due to added conditioners.
- True Blue color
- Reconstruct your hair whilst colouring
- Contains special ingredients
- Intense semi permanent colour for all hair types
- Can be used with no developer
- Tube contains a massive 118ml
How to use: Because this colour range has so many uses, please follow this link for Joico's own tutorial.
I’ve been to three different professional colourists to try and eliminate the gold out of my brunette hair. I went from blonde to brunette and the colour process required adding gold to stop it looking khaki green. I mixed this blue with the titanium colour and I’m delighted with the results. My hair colour is still natural looking and very shiny, but has definitely added an ash tone to it. The products were shipped really quickly too, which was great as now my hair looks like I wanted! I know the dye is only semi permanent, but I’ll happily repeat purchase and do myself at home.