Joico Color Intensity Light Purple Semi Permanent Colour 118ml

What it is:
A semi-permanent hair colour for all hair types.

What it does:
A breakthrough colouring system from joico which contains the special quadramine complex and K-PAK's exclusive reconstructive technology to deliver the ultimate in healthy, luminous, long-lasting colour. Joico Color Intensity can be applied directly to the hair (no developer required), or mixed with the other shades in the collection to produce a wide range of tones. It also has the ability to help reconstruct and care for your hair due to added conditioners.

Benefits Include:

• Light Purple color
• Reconstruct your hair whilst colouring
• Contains special ingredients
• Intense semi permanent colour for all hair types
• Can be used with no developer
• Tube contains a massive 118ml

How to use: Because this colour range has so many uses, please follow this link for Joico's own tutorial.