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Joico Color Intensity True Blue Semi Permanent Colour 118ml

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Now: £13.69
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Description

Why we love it:

Bold and brilliant, the Joico Color Intensity range gives you endless creative possibilities to push the boundaries with your hair colour.  Intermixable formula can be applied straight from the tube, or mixed and matched to your heart’s content to create bright, playful and cool shades with the added benefit of no developer required.

This semi-permanent true blue hair dye gives nourishing, lasting colour results with healthy shine.

How it works: 

A breakthrough colouring system from Joico which contains the special quadramine complex and K-PAK's exclusive reconstructive technology to deliver the ultimate in healthy, luminous, long-lasting colour.

Joico Color Intensity can be applied directly to the hair without developer required, or mixed with the other shades in the collection to produce a wide range of tones.   

Ultra-nourishing Kukui Nut Oil leaves hair gorgeously conditioned with boosted shine.

How to use: 

Because this colour range has so many uses, check out the video for Joico's own tutorial.

For best results: 

Use the Joico K-PAK Color Therapy Shampoo and Conditioner to strengthen, condition and prolong hair colour and vibrancy.

Benefits Include:

  • Suitable for all hair types.
  • Intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.*
  • Over-the-top vibrancy that lasts and lasts.
  • Reconstructs for guaranteed healthier-looking hair after every colour service
  • Ultra-nourishing Kukui Nut Oil leaves for boosted condition and shine.
  • Intermixable shades for endless colour creations.

*Depending on daily care habits, hair history, and texture.

Ingredients: 

Additional Details

Brands:
Joico
Product Type:
Semi Permanent Colour
Hair Type:
Al
Size:
Regular

Videos

1 Review

  • 5
    Amazing

    Published by Laura on 1st Dec 2020

    I’ve been to three different professional colourists to try and eliminate the gold out of my brunette hair. I went from blonde to brunette and the colour process required adding gold to stop it looking khaki green. I mixed this blue with the titanium colour and I’m delighted with the results. My hair colour is still natural looking and very shiny, but has definitely added an ash tone to it. The products were shipped really quickly too, which was great as now my hair looks like I wanted! I know the dye is only semi permanent, but I’ll happily repeat purchase and do myself at home.

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