Aveda Smooth Infusion Naturally Straight 150ml

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Why we love it:
A pioneer of holistic beauty, Aveda's vision is bringing beauty botanical products which work wonders on the hair whilst being ethically conscious. A renowned range of beautiful, high-performance products that are sustainably sourced, vegan and cruelty-free and feature eco-friendly, recyclable packaging too.

The Aveda Smooth Infusion Collection uses an unique blend of natural ingredients to transform frizzy, unruly hair types to a smooth, sleek, shiny finish. Its lightweight nourishing formula locks in hydration, smoothing the hair texture to fight off kinks and frizz whilst protecting against heat damage and humidity.

Straighten out curls with ease with Aveda Smooth Infusion Naturally Straight. Formulated with organic cassava root the serum helps to form a barrier against intense humidity to avoid frizz.  Use when blow drying to create a locking layer that will help hold your hair straight all day long, the more you use the straighter your hair. 

How it works: 
As you blow-dry your hair, plant-derived fibres help create a locking layer to help hold your hair straight.  Certified organic cassava root helps form a barrier against intense humidity to help you forget about frizz  Straight styling becomes faster and easier.

How to use: 
Apply the Aveda Naturally Straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair. 

For best results: 
Begin with smooth infusion style-prep smoother to set the foundation for a beautiful straight style.  Then apply naturally straight one section at a time to ensure a thorough application.  If you have very tight curl, use a hair straightener after blow-drying to get a super-soft finish. 

To maximise results, use the complete Aveda Smooth Infusion Collection.

Benefits Include:

  • All-day straightness and shine.
  • Hold your straight style while fending off frizz
  • Makes straight styling faster and easier
  • Cruelty free
  • Vegan

Water\Aqua\Eau , Dimethicone , Cetyl Dimethicone , Cetearyl Alcohol , Dimethicone/Peg-10/15 Crosspolymer , Aloe Barbadensis Leaf Juice , Calophyllum Inophyllum (Tamanu) Seed Oil , Caprylyl Glycol , Hydroxypropyltrimonium Hydrolyzed Corn Starch , Hydrolyzed Wheat Protein Pg-Propyl Silanetriol , Glyceryl Stearate , Peg-100 Stearate , Stearyl Alcohol , Tapioca Starch , Hydroxypropyl Methylcellulose , Babassuamidopropyltrimonium Methosulfate , Behenamidopropyltrimonium Methosulfate , Behentrimonium Methosulfate , Polyquaternium-10 , Sodium Chloride , Maltodextrin , Fragrance (Parfum) , Linalool , Citronellol , Citral , Limonene , Geraniol , Farnesol , Isoeugenol , Phenoxyethanol <ILN42864>

Additional Details

Product Type:
Primers and Creams
Hair Type:
Hair Concern:
Anti Frizz
Hair Concern:
Free From:
Cruelty Free
Free From:
Ethical Packaging
Free From:
Ethical Sourcing
Free From:
Paraben Free
Free From:
Silicone Free
Free From:
Sulfate Free
Free From:

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