A harmony of Italian design and British heritage. Born out of a passion for Italian design fuelled by our very British eye for detail and quality, Alfa Italia brings the two together stunningly in the styling tools we create.

£99.95
This ceramic styling iron features a decadent rose gold and matte black design which is as robust as it is fashionable. It has adjustable temperature control for all hair types up to a maximum of 232°C, with ultra fast heat up time of only 30 seconds...
£9.95
Remove your tangles and knots without fuss using this super lightweight brush. It will not cause any breakage or damage and the soft bristles will glide through your hair leaving it soft, shiny and smooth without dragging and pulling. The perfect handbag...
£79.95
This professional hair straightener has ceramic plates that will glide through the hair effortlessly whilst the variable temperature control means you can tailor the heat to your own needs and hair type. The temperature settings range from a low 60°...
£9.95
Remove your tangles and knots without fuss using this super lightweight brush. It will not cause any breakage or damage and the soft bristles will glide through your hair leaving it soft, shiny and smooth without dragging and pulling. The perfect handbag...
£9.95
Remove your tangles and knots without fuss using this super lightweight brush. It will not cause any breakage or damage and the soft bristles will glide through your hair leaving it soft, shiny and smooth without dragging and pulling. The perfect handbag...
£59.00
This dryer offers a weight of just 460g making it compact but also a joy to use. It is versatile and features all the usual Alfa Italia build qualities. Equipped with 2 speed, 4 temperature levels and a cold shot button this dryer remains suitable for...
£19.00
This diffuser has been designed to work with the Alfa Italia 4200 dryer.  
£79.95
This professional hairdryer boasts 2000w of power behind it’s luxurious body and all the features you’d expect from a top end salon hairdryer including multiple speed and heat settings and a cool shot button. It is light, perfectly balanced...
£49.95
This mini travel styling set has a dual voltage hairdryer and straightening iron for professional results while you're on the go. Weekends away, holidays or for every day use, don’t leave home without them. Benefits Include: Dual voltage 110 -...
£49.95
This mini travel styling set has a dual voltage hairdryer and straightening iron for professional results while you're on the go. Weekends away, holidays or for every day use, don’t leave home without them. Benefits Include: Dual voltage 110 -...
£49.95
This mini travel styling set has a dual voltage hairdryer and straightening iron for professional results while you're on the go. Weekends away, holidays or for every day use, don’t leave home without them. Benefits Include: Dual voltage 110 -...