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Alterna Shampoo hair products contain precious ingredients like Caviar, Seasilk, Bamboo and Kendi Oil, all which deliver pure, powerful benefits. What Alterna leave out of their products is just as important as what they put in. Alterna haircare believe beauty products should be FREE OF Parabens, Sulfates and other harsh or unwanted additives. So important to them this is that you will find their claim appearing on the front of every Alterna shampoo, along with their commitment to eco-friendly packaging and fair-trade practices.

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